Visions for Business Activities



Our vision for business activities is positioned as the vision and mission of our business activities that change in accordance with the demands of the times.
It represents the Vision, the Mission, and the Mid- to Long-Term Management Plan.


Toward a Dynamic, Vibrant, and Excellent TOTO

Dynamic TOTO aims to create a dynamic company with a globally competitive business structure and a brand name that is recognized and supported by customers around the world
Vibrant TOTO aims to create a more vibrant company by facilitating communication with customers and motivating employees.
Excellent TOTO aims to create an excellent company that is highly transparent, has strong ethical standards and gains the trust of society


Please see here for the details of the Mission.

Long-term Management Plan(V-Plan 2017)·Medium-term Management Plan

Be a truly global company by 2017

The Three Core Businesses

Domestic housing equipment business

As the number of new housing starts drops, and society shifts toward a stock-based society, TOTO will further accelerate its remodeling strategy, one of our strengths. We will also progress with cost structure reforms, with the goal of building a corporate structure that generates profits.

Overseas housing equipment business

As a driver of growth, the foundations of the overseas housing equipment business will be strengthened to withstand changing markets and environments in the four regions of the Americas, China, Asia/Oceania, and Europe, as well as in emerging nations. This business will develop new markets and lead growth for the TOTO Group.

New business domains

This business is expanding globally, with TOTO "Only One" technologies for ceramic products built on our experience with ceramic sanitary ware, and with HYDROTECT, technology that uses photocatalytic to provide environmental cleaning through the power of light. We are also working to quickly build a business in fuel cells.

The Three cross-organizational Innovation Activities

Marketing innovation

The Marketing Innovation, which carries the product strategy from the viewpoint of company-wide optimization, will comprehensively advance globally attractive product creation activities for achieving attractive design and functionality that will put a smile on our customers faces. In addition, in response to regional markets and characteristics, we are strengthening our product planning and development while also leveraging our core technology developed in Japan as global common-base technology.

Demand chain innovation

From 2015, TOTO will be promoting Manufacturing that exceeds preconceived ideas and also advancing our Supply Chain Innovation to generate strong cost competitiveness to expand our three new innovation activities: Production System Innovation, Logistics innovation, and Purchasing Innovation as part of the Demand Chain Innovation.

Management resource innovation

TOTO's Management Resource Innovation positions human resources with unmatched diverse attributes within the most important management resources. By aiming to continue self-learning, securing distinctive human resources and actualizing a challenge-oriented corporate culture, we are promoting diversity while strengthening our HR development. In addition, we are evaluating and organizing our assets in parallel with aggressive investments to achieve financial growth in order to slim down and enhance our financial standing through efficient utilization of our assets.

Please see here for the details of V-Plan 2017.

Long-term Management Plan(V-Plan 2017) Medium-term Management Plan

We establish the TOTO Group Policy that denotes the actual activities guide.

TOTO Group Policy