When Kazuchika Okura joined the Morimura Gumi, he discovered the amazing properties of ceramic ware in their key products. As a result, Kazuchika founded TOTO and NGK Insulators after being appointed the first President of Nippon Toki (current Noritake Co., Ltd.), which he founded together with his father, Magobe. Kazuchika built the kingdom of ceramics today by driving the founding of the specialty Japanese ceramics businesses.
Your goal should be to provide good products and satisfy the customer. Accomplish that, and profit and compensation will follow.
Many in this world chase after the shadow of profit, but to the end never capture the real thing.
My greatest fear is a time when we lead without reason and have nothing to strive beyond. We would be unaware of the ease in which our spirit would waver as a big fish in a small pond of the ceramics industry, particularly in a region of Nagoya, due to only seeing small- and medium-sized industry in the Seto and Mino region. These same operators would innovate beyond us as they strive forward in full force with us as their target. If we neglect our businesses even for a moment, we will fall into the trap of our own pride. We should be afraid. We would lose our foothold in our neglect and fall behind others in the industry.